FCKeditor 3.x/Design and Architecture/Rebranding - Revision history

Anna: /* The Problem */ Minor grammar correction

2015-11-17T12:14:24Z

‎The Problem: Minor grammar correction

Fredck at 12:46, 20 February 2009

2009-02-20T12:46:49Z

Fredck at 10:28, 22 May 2008

2008-05-22T10:28:05Z

Fredck at 10:26, 22 May 2008

2008-05-22T10:26:24Z

Fredck: Added the new name resolution

2008-05-22T10:25:22Z

Added the new name resolution

Fredck at 15:32, 15 May 2008

2008-05-15T15:32:52Z

Fredck at 15:32, 15 May 2008

2008-05-15T15:32:29Z

Fredck: New page: == FCKeditor, The Name == The '''FCK''' letters in '''FCKeditor''' are the initials of Frederico Caldeira Knabben, the project starter and lead developer of FCKeditor. Frederico was used...

2008-01-23T20:52:41Z

New page: == FCKeditor, The Name == The '''FCK''' letters in '''FCKeditor''' are the initials of Frederico Caldeira Knabben, the project starter and lead developer of FCKeditor. Frederico was used...

New page

== FCKeditor, The Name ==

The '''FCK''' letters in '''FCKeditor''' are the initials of Frederico Caldeira Knabben, the project starter and lead developer of FCKeditor.

Frederico was used to use "fckVarName" while developing to indicate temporary things he introduced in the code. While living in Rome, his Italian co-workers were used to play with him point things like the "FCK Thing" because of it, so, in the late 2002, he decided to call his editor project "FCKeditor", as it fitted well with his friends jokes. The name sounded good in any case.

== The Problem ==

Well, "FCKeditor" doesn't sounds always good really. It depends on the person reading it.

For native English speakers (Frederico is Brazilian), the FCK letters combined together are a shortcut for a bad word (probably the most used bad word in English). This information came to Frederico too late, after 2 years of FCKeditor, and the project was already too diffuse and mature to think about changing its name.

Many will say that the name is not a problem. The important is the quality of the software. This is true, but many others will feel the overall editor quality lower just because of that name fact. People may not understand how serious we are about FCKeditor, not taking use seriously because of it.

== Rebranding ==

Changing the editor name right now is an extremely complex task. In the marketing point of view, it may be a bad decision, but it depends on the benefits it could bring.

We feel that we need to face this change. We want to make our editor perfect in all senses, so why not work on its name? We haven't yet taken definitive decisions about it yet, and no names have been chosen. Much talk is still to be done in this sense.

@@ Line 19: / Line 19: @@
 We feel that we need to face this change. We want to make our editor perfect in all senses, so why not work on its name?<br>
-== The New Name: CKEditor<br>  ==
+== The New Name: CKEditor  ==
-After [http://www.fckeditor.net/forums/viewtopic.php?f=11&t=8784 long discussions at our forums], [http://www.fckeditor.net/node/374 polls], and in-depth thoughs, we have defined the new name for the editor: '''CKEditor'''.<br>
+After [http://www.fckeditor.net/forums/viewtopic.php?f=11&t=8784 long discussions at our forums], [http://www.fckeditor.net/node/374 polls], and in-depth thoughts, we have defined the new name for the editor: '''CKEditor'''. The "F" has been dropped from "FCK", and the "E" is now uppercased to avoid the confusion we had in the past.
-The "F" has been dropped from "FCK", and the "E" is now uppercased to avoid the confusion we had in the past.<br>
+Being this new name a perfect solution for a new editor product is still discussible, but it's proving to be the best compromise for a successful name changing in our case.
-Even if this name is not the perfect solution for a new editor product, it is proving to be the best compromise for a successful name changing in our case.
+This change would also allow us following a product like with the "CK" prefix: CKEditor, CKFinder, CKPackager, etc. The CK letters stand for "Content and Knowledge".

@@ Line 21: / Line 21: @@
 == The New Name: CKEditor<br>  ==
-After a [http://www.fckeditor.net/forums/viewtopic.php?f=11&t=8784 long discussions at our forums], [http://www.fckeditor.net/node/374 polls], and in-depth thoughs, we have defined the new name for the editor: '''CKEditor'''.<br>
+After [http://www.fckeditor.net/forums/viewtopic.php?f=11&t=8784 long discussions at our forums], [http://www.fckeditor.net/node/374 polls], and in-depth thoughs, we have defined the new name for the editor: '''CKEditor'''.<br>
 The "F" has been dropped from "FCK", and the "E" is now uppercased to avoid the confusion we had in the past.<br>

@@ Line 19: / Line 19: @@
 We feel that we need to face this change. We want to make our editor perfect in all senses, so why not work on its name?<br>
-== The New Name<br>  ==
+== The New Name: CKEditor<br>  ==
 After a [http://www.fckeditor.net/forums/viewtopic.php?f=11&t=8784 long discussions at our forums], [http://www.fckeditor.net/node/374 polls], and in-depth thoughs, we have defined the new name for the editor: '''CKEditor'''.<br>
@@ Line 25: / Line 25: @@
 The "F" has been dropped from "FCK", and the "E" is now uppercased to avoid the confusion we had in the past.<br>
 Even if this name is not the perfect solution for a new editor product, it is proving to be the best compromise for a successful name changing in our case.
 This change would also allow us following a product like with the CK prefix: CKEditor, CKFinder, CKPackager, etc.<br>

@@ Line 7: / Line 7: @@
 == The Problem  ==
-Well, "FCKeditor" doesn't sounds always good really. It depends on the person reading it.
+Well, "FCKeditor" doesn't always sound good really. It depends on the person reading it.
 For native English speakers (Frederico is Brazilian), the FCK letters combined together are a shortcut for a bad word (probably the most used bad word in English). This information came to Frederico too late, after 2 years of FCKeditor, and the project was already too diffuse and mature to think about changing its name.
-Many will say that the name is not a problem. The important is the quality of the software. This is true, but many others will feel the overall editor quality lower just because of that name fact. People may not understand how serious we are about FCKeditor, not taking us seriously because of it.
+Many will say that the name is not a problem. The important thing is the quality of the software. This is true, but many others will feel the overall editor quality lower just because of that name fact. People may not understand how serious we are about FCKeditor, not taking us seriously because of it.
 == Rebranding  ==

@@ Line 1: / Line 1: @@
-== FCKeditor, The Name ==
+== FCKeditor, The Name  ==
 The '''FCK''' letters in '''FCKeditor''' are the initials of Frederico Caldeira Knabben, the project starter and lead developer of FCKeditor.
-Frederico was used to use "fckVarName" while developing to indicate temporary things he introduced in the code. While living in Rome, his Italian co-workers were used to play with him point things like the "FCK Thing" because of it, so, in the late 2002, he decided to call his editor project "FCKeditor", as it fitted well with his friends jokes. The name sounded good in any case.
+Frederico was used to use "fckVarName" while developing to indicate temporary things he introduced in the code. While living in Rome, his Italian co-workers were used to play with him point things like the "FCK Thing" because of it. So, in the late 2002, he decided to call his editor project "FCKeditor", as it fitted well with his friends jokes. The name sounded good in any case.
 == The Problem  ==